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Showing posts with the label keeping up with the joneses

Staring up at gods, in "Keeping Up with the Joneses"

Keeping Up with the Joneses 
The expression "keeping up with the Joneses" could be thought by some to be synonymous with capitalism itself -- people prevented from being content by the never-ceasing lure of something glittering, something better, still not under their possession. One would think that in all circumstances this estimation of a society would be profoundly negative, yet it is possible to see its being vulnerable to such an attack meaning it's in possession of something of real value. To the point: it bespeaks a society where the majority, even if a mouth that never finds satisfaction, is still the principle venue for consumption that would-be elites remain dependent on... it means an empowered, a vital middle class, with reach. And a society which can be accused as one where members of the middle class pointlessly emulate and accumulate is also one that one might imagine being defended as actually one where class mobility is a real thing; as fluid a...