My first thought is that this sort of article has me thinking of the popularity of “Dark Knight,” which suggests that for some reason we kind of want right now to imagine villains as master-minds, as all powerful (did you notice how many things just seemed to go the Joker's way, btw?), and kind of too readily "co-operate" with arguments made by those who would show just how hopeless things are right now. It does sound like Buy-ology is one of those books written by someone who enjoys believing that the rest of us (not him, surely) are – despite our hope/belief that we are otherwise -- all too easily moved and controlled by those who know better than we do about how people work, and so doesn't really want to explore the considerable problem subliminal advertisers are faced with amongst a considerable some in our populace. Namely: If somewhere deep down in our subconscious we don't want to "associate" with those who would use and abuse us, we won...